Optical Facial Denial

Brand identity
Created April 2024

Big companies like FREEVIEW AI have a large database of faces used to train biometric recognition AIs. The faces are unethically collected by scraping social media sites for selfies and public CCTV footage. 

Optical Facial Denial is a collective that fights against personal data being used without the users consent. Striving for the right to privacy and protection of our own identity.

There is not a solution but to disrupt surveillance as an act of protest. OFD uses anti-CCTV reflective glasses to combat public cameras, keeping your face hidden and your identity safe.


Identity Shield is OFDs anti-CCTV product. They are glasses which reflect glare around the face to prevent the misuse of the users identity.